Bloggers: Thinking About Getting Representation?

One of the things I love about working at Catablog is the interesting people I get to meet – bloggers whose creativity and thirst for learning are contagious to marketing and PR execs who are excited about the forever changing digital landscape and its potential.

Recently I stopped in at the The Remarkables Group – the first ever blogger talent agency in Australia – to chat with its founder Lorraine Murphy and her colleague Sarah Chegwidden.

They’re always on the lookout for new influencers to represent. Their main criteria – audience reach, professionalism and an eagerness to work with brands.

If you’re a blogger toying with the idea of getting representation you will need a minimum audience reach of 50,000 per month and great engagement, as well as at least one strong social channel.

Professionalism is just as important – read client briefs, create great content, include the correct links and meet deadlines.

You’ll also need a strong desire to work with brands and not be limited to a select few.

The Remarkables Group represents 23 influencers who apparently love, love, love not having to write the detailed campaign reports anymore – that’s left to Lorraine and her team.

Interestingly Lorraine and Sarah have noticed a change in a brand’s marketing spend when it comes to bloggers.

In the past most brands chose to work with bloggers with a small audience reach because that would mean a smaller investment.

Today brands have bigger budgets for influencer marketing so they’re happy to spend more money working with influencers with a bigger reach.

I asked them if they’re keen to represent influencers with no blog, just a large social following – they’re open to it but it poses challenges.

For example if you don’t own that platform, say your Facebook page, then your engagement could drop at anytime the algorithm changes.

Also brands love to tell a deeper story, which can be difficult to do through a few Instagram posts.

There will always be challenges in the blogosphere but so too there will always be passion and creativity.

Janyne 


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