It’s no secret brands and bloggers achieve great results when they work together.
That paisley dress sold out overseas after Lord & Taylor recruited 50 popular style bloggers to post about it, and I expect we are seeing similar results here in Australia after Fashion Week in Sydney.
Even U-S President Barack Obama understands the power of the blogger and met with parenting influencers this month to discuss gender and financial issues.
To get great results Brands and Agencies need to develop solid working relationships with Bloggers, but they can sour before they ever really begin.
Three simple actions the blogger will like and notice:
- Blog Awareness : Read the blog, know the blogger’s style and audience, look at their social feeds, engage with them as a reader.
- Email Etiquette : Don’t send out one email to a mass of bloggers – reach out to one at a time, address them by name, explain why their blog is a good fit for your brand.
- Be Upfront : Be clear about your budget , what you want them to do whether it be a review, a competition or a sponsored post.
Here is an example of an email sent to a blogger that led to a successful working relationship – a win-win for both Brand and Blogger.
Email Subject Line : Working with (Brand)
Dear (Blogger’s first name)
I currently represent the online presence of “brand xyz” – the award winning international company http://xyz
We really like the style and tone of your blog and so I hope you don’t mind me contacting you to see if you are open to writing a review or hosting a competition for your readership using a xyz product?
If so, we are happy to send you a sample of xyz.
I’ll give you a call tomorrow to discuss or you can reach me on 0450000000
It might seem like commonsense but ask any blogger and you’ll be amazed at how many brands they blacklist because of the way they were approached in the initial stages.
Something to think about.